Certified Sustainable

Over the last 15 years, certification and market recognition programs have transformed seafood supply chains providing consumers with certified sustainable products.


In fact, the ability to demonstrate sustainability and responsible management has increasingly become a condition of doing business in the seafood sector.

In 2009, Canada's commercial wild Pacific halibut fishery achieved the international Marine Stewardship Council (MSC) certification. MSC is the only wild-capture fisheries certification and ecolabelling program that meets best practice requirements set by both the United Nations Food and Agriculture Organization (UNFAO) and ISEAL, the global membership association for sustainability standards. In March 2017, the MSC became the first global seafood certification program to be recognized for rigour and credibility by the Global Sustainable Seafood Initiative (GSSI).

Each MSC certified fishery is independently assessed on its specific impacts to wild fish populations and their ecosystems. MSC certified fish and seafood products can be traced along the entire supply change, from ocean to plate - MSC labeled seafood can be traced to a certified sustainable fishery. Regular DNA testing has shown that MSC labelled products are correctly labeled.

The Ocean Wise and Seafood Watch market recognition programs also recommend wild Pacific halibut as an ocean-friendly, sustainable seafood choice.